Strategic Beauty &
Skincare Advisory
A GIRL WITH MIND
Hello, I’m Leïla.
I am a strategic consultant, content creator and beauty & skincare educator.
I work at the intersection of marketing, cosmetic science, technology and education, with an approach focused on understanding, impact and sustainability.
SKINCARE EDUCATION · STRATEGY & CONSULTING · BEAUTY TECH
ABOUT ME
My expertise
Trained in marketing and communication at Université libre de Bruxelles and later certified in dermato-cosmetics sciences at Vrije Universiteit Brussel, I now support brands in translating complex topics, ingredients, formulas, R&D and claims into clear, credible and accessible messages, for both consumers and internal teams.
My journey into the beauty industry
I started creating content in 2021, almost as an anchor during the Covid period. Very quickly, I realised what truly drives me: sharing and educating. Since then, I’ve had the opportunity to collaborate with brands I admire, creating both digital and in-person content. But beyond the projects themselves, it is the people I’ve met dermatologists, researchers, scientists, formulators and engaged creators who have shaped my perspective and helped me understand the cosmetics industry from the inside, with all its challenges, limitations and responsibilities.
What I aim to build with you
This space is dedicated to understanding, education and value creation within the beauty industry. My ambition? To help people feel good in their skin both physically and emotionally. To be a trusted voice in an industry overflowing with advice and contradictory messages. And above all, to push education and transparency further in the world of beauty.
Your personalized routine
With so many skincare products on the market, it’s easy to feel lost. Between bold marketing claims, viral trends and unfamiliar ingredients, it can be hard to know what truly works for your skin.
I’m here to help you build a routine that’s simple, effective and tailored to your real needs, while respecting your preferences in texture, budget, habits or values.
